Domain Name Selection Guide

The importance of a domain name is so significant that it’s worth spending some time on; it’s not something with a temporary effect. You choose a name for your site now, and who knows, maybe in the future your children and grandchildren will also have to use that same name D:
But there’s no need to panic or be afraid of this! After reading this article, choosing the right name will no longer be a difficult task.
In this article, we’ll help you take the right approach in the process of choosing your website’s domain name. We won’t discuss the meaning of a domain here. If you still don’t know what a domain is, it’s better to first read the article “What is a Domain?” and then come back to this article.

As you know, a domain is the name that directs users to your website. Your website’s domain name is like the title on the signboard of a store. So, choosing a good domain is very important and at the same time challenging. Therefore, we recommend paying attention to the following points before choosing a name and registering your website’s domain:

A name that is concise and short is easier to remember and to type. Remember, it doesn't matter how easy this name is for you. A six-word phrase might be easy for you! What matters is how easy the name is for your website's audience. Generally, it's better if the domain name is no more than 12 characters or 2-3 words.

In addition to keeping the domain name short, simplicity also plays an important role in making it memorable. Try to write it so simply and clearly that pronouncing and typing the domain name is as easy as pie for your customers. To ensure you’ve made the right choice, write the domain name you’ve chosen in Finglish and show it to 10 people to read. If even one person has trouble reading it, it’s better to reconsider your choice.

In the future, when your business has grown significantly and you want to expand, you shouldn’t put yourself through the hassle and expense due to the domain name. For example, consider DigiKala. This business started with the aim of selling digital products, and after a while, it saw the potential to expand. Nowadays, everything from dairy products to human essentials is sold on DigiKala. However, the domain name has no relevance to its business field. So, don’t end up like DigiKala D:

When choosing a domain name, avoid using words that have multiple spellings in Finglish or English. Additionally, some Persian words have diacritics. Using words with diacritics can be confusing for users, as they might not know they need to type the diacritical mark twice. Besides these words, there are some that end with "ـه". Try to avoid such words in the domain name to prevent mistakes by your audience.

Avoid using numbers in the domain name as much as possible. Users won’t know if you used a number (6) or spelled it out (six) when they hear your website name. Similarly, using hyphens will create similar problems.

Extensions are the short words that appear at the end of a domain name, such as .com, .net, etc. Each domain extension has its specific use and is related to a specific industry. We discussed this in detail in the article “Different Domain Extensions”. For now, just keep in mind not to limit yourself to a single extension and try to purchase various extensions for your domain as much as possible.

To protect your brand, you should also purchase different variations of the domain name. This way, competitors cannot create a similar domain and direct your customers to their site. For example, we have purchased both pingoteam.ir/en and pingoteem.ir.