8 Reasons Why You Should Have a Website

Publish Date: 16 December 2021
Estimated Reading Time: 9 Minutes
https://www.pingoteam.ir/en/neSt/
8 Reasons Why You Should Have a Website
If you own a business and are still asking yourself what the benefits of having a website are, this article will help you get familiar with some of the advantages of owning a website. It will also help you make a more informed decision about whether or not your business needs one.
Bill Gates once said: "if your business is not on the internet then your business will be out of business!"
The reality is that we get most of our important information from the internet. Whenever we need to learn about anything, from "cooking recipes" to "reviews about our doctor" or "purchasing our desired mobile phone," we turn to Google or other search engines to find what we are looking for. So, it's only natural to say that ignoring such a potential is a huge mistake. As Bill Gates pointed out, if you haven’t launched a website for your business yet, you’ll soon be out of business!
Moreover, today, customers expect every business to have its own website in order to trust it. In fact, your website is your office or storefront in the digital world. In today's world, not having a website raises many questions for users: Is this company or doctor legitimate? Do they really know their job? If this company is truly professional, why don’t they have a website yet? And many other doubts that you certainly don’t want forming in your customers' minds :)
All of this showcases just a small fraction of the power and vastness of the online world. If you own a business and still wonder what the benefits of having a website are, in this article, you’ll become familiar with some of the advantages of owning a website, helping you make a more informed decision about whether you need a website for your business.

Benefits of Having a Website

Let's not waste time and start listing them:

1- Gaining Credibility and Building a Brand

Having a website is an excellent way to introduce your business. Website design gives you the opportunity to fully introduce yourself and explain your services and benefits to your audience. It’s no exaggeration to say that having a website increases your business's credibility, helping your audience trust you more easily. Even if you don’t own a business, it’s still valuable for your personal brand, as it helps get you noticed and introduced to others.

2- 24/7 Availability

You probably know that one of the most important and costly aspects of a business is providing support. If you don’t offer good support to your customers, you’ll lose them over time. A website allows you to receive messages from your audience 24/7 and even respond to them online.

3- Attracting New Customers

Having a website is a great opportunity to expand your connections. In fact, with a website, your customers and partners can find you more easily, increasing the chances of forming new business relationships. Even if you’re designing a personal site, you should seize the chance to build new connections.
Attracting New Customers

4- Gathering User Information

In traditional businesses, you might never see a customer again after a purchase. However, in online businesses, when a customer buys something, you can collect their phone number or email address and stay connected with them for years through your website and social media.
The importance of having a website doesn’t end here. With customer information, you can notify them about new arrivals, end-of-season sales, special offers, and more. You can even send discount codes to keep them coming back for more purchases.

5- More Accurate Audience Evaluation

One of the biggest advantages of having a website is the ability to analyze and evaluate user behavior precisely. This isn’t just about gathering customer feedback and suggestions, but also using digital tools for deeper analysis.
Let’s break it down a bit: On the internet, everything can be measured accurately. For example, in our admin panels, there’s a detailed statistics section where you can learn which city or country your visitors are from, which of your pages are most viewed, what devices they used to visit your site, and more (for more details on this feature, click here.
It gets even more exciting when you use professional tools like Google Analytics. This way, you can know exactly how users enter your site, how long they stay, the path they follow through your site, and more.

6- Expanding Advertising Methods

With a website, you gain access to more and better advertising methods, the most important of which is Google Ads. Google Ads can be considered the most targeted form of advertising because your ads only appear when users search for relevant keywords.
In addition to Google Ads, you can also explore other online advertising methods such as advertorials, backlinks, and more.
Expanding Advertising Methods

7- No Geographical Limitations

Perhaps the biggest impact the internet has had is making the world smaller and removing geographical boundaries. With the internet, it doesn’t matter where you or your business is located; with just a website, you can introduce yourself and sell your products and services.

8- Ability to Compare Services

You’ve probably experienced situations where a customer hesitates between two products and ends up not buying anything because they can’t decide. One advantage of having a website is that users can easily compare your products and services at their own pace and make informed decisions based on what matters to them.

What Should I Do Now?

As you’ve learned, having a website can bring many benefits to you. Creating a website is an affordable way to increase visibility and revenue. A website helps you engage more with your customers, which can have a significant impact on your business.
But if you’re still unsure, feel free to contact us for free consultation. If you’ve already decided to launch a website, there’s no need to worry about the remaining steps. Just head over to the order page, specify the features you want, along with your contact number, and our experts will get in touch with you as soon as possible to guide you through the process.
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