Adhering to SEO Principles
To ensure that your website ranks well in search engines, it is essential to follow design and SEO principles during its implementation. In other words, if the basic SEO principles are not adhered to during website design, no matter how beautiful, attractive, and user-friendly your site is, it will not be visible in search engines.
PingoTeam takes all SEO principles into account during coding to improve your ranking in search engines such as Google. Additionally, reminding site administrators of these tips while entering data through the Pingo Content Management Panel helps them pay closer attention to SEO rules.
Next, we will first cover the introduction to SEO and reasons for its importance, and then discuss the basic SEO principles that have been followed by PingoTeam during coding.
What Is SEO?
The term SEO is derived from the initials of Search Engine Optimization, and it means optimizing for search engines.
Search engine optimization refers to a set of techniques and guidelines that, if done correctly, result in improved site ranking in search engines, increased site visits, and driving more traffic.
Why Is SEO Important?
Optimization is important because appearing in the top search results is highly valuable for website owners. It is estimated that out of every four clicks in internet searches, three clicks go to the top five Google results, and out of every ten clicks, nine go to the first page results. Thus, the value of SEO is very clear. In other words, any site that wants to achieve a high ranking for a specific keyword or phrase must ensure that it is in the best possible SEO condition.
Good SEO is not limited to Google and other search engines. Searchability within content is essential for any site with numerous pages (including e-commerce platforms and social networks). Proper SEO is the best way to ensure that user-generated content is seen across a broad network. Additionally, appropriate optimization can be effective for e-commerce sites in helping users find products more easily.
SEO Principles Adhered to by Pingo
SEO has two types: On-Page SEO and Off-Page SEO.
On-Page SEO refers to optimizing the internal pages of a site for search engines, with the goal of achieving a high ranking on Google and increasing site traffic. With On-Page SEO, search engines can easily find and read your site, understand its content, and, if it meets the necessary standards, recognize it as a valuable site for users.
Off-Page SEO complements On-Page SEO. Off-Page SEO refers to actions taken outside of the site (such as on other websites, social networks, etc.) to improve its ranking in search engine results.
The On-Page SEO guidelines and principles followed by PingoTeam include:
1. Optimizing the URL of All Site Pages
One of the aspects that Google pays special attention to is the URL of different site pages. Pingo aims to improve the site's ranking in search engines by creating short, readable, and content-relevant URLs.
2. Optimizing Page Titles
Page titles are crucial as they are displayed in search engines. Therefore, choosing an appropriate title is very important. Additionally, it is best if the title is under 70 characters and placed in an H1 or H2 tag. The Pingo Content Management System automatically handles all these tasks.
3. Optimizing Meta Descriptions
The allowed character count for meta descriptions is between 150 to 160 characters. However, Google announced in 2018 that the average number of characters displayed in meta descriptions has slightly decreased. The number displayed by Google depends on the page content and the meta description provided. Pingo adheres to this rule by using an appropriate amount of text for the meta descriptions.
4. Using Keywords
Keywords are simply the terms you want your site to be identified by and for users to find your site through. To focus each page on specific keywords, they should be placed in various sections of the page. Besides the main site pages that contain several keywords, other pages should also focus on a specific keyword or phrase. The Pingo Content Management Panel aims to improve site ranking and achieve better positions in search engines by displaying separate keywords for each page.
5. Optimizing Site Images
Some individuals block image loading through browser settings to save on costs, so they can view their desired images by clicking on them if necessary. Additionally, due to slow internet speeds, server issues, or other reasons, uploaded images may not display for users. This is where alternative text comes in. PingoTeam ensures that no information is lost by writing these texts. Since search engines use these texts as site content, they help in improving image SEO.
Summary
In conclusion, SEO is not much different from other types of skills: the best results always come from hard work. You have likely heard the famous phrase “Content is King”. High-quality content is the most crucial principle in any successful SEO effort, and over time, it will set your site apart from competitors. In other words, even the best and most advanced SEO is ineffective for low-quality content.